This is a method of online marketing, similar to PPC campaigns, where you only pay every time your advertisement is interacted with, here you only have to pay when your app is installed by someone who viewed the advertisement. As you can see, this is potentially quite a lucrative and cost-effective method, for even if your app is not installed very many times, you will essentially be getting free exposure.
There are over four million apps available for download on today’s app stores, and clearly, the only way to set yourself a step ahead is through an excellent marketing strategy. Mobile app marketing covers a very broad spectrum, everything from when a potential user learns about the app until when they start using it. Marketing a mobile app requires you to have a set target audience, understand how to get to them, and interact with them, and then also scrutinize the way they behave within the app to check how satisfactory their experiences are, and to keep making improvements and fixing bugs where they arise. In the long-term, your goal should be more than simply getting people to download your app, they should also be users of it and advocate it to others.
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Before your app is put up for public use and download, there should already be aware of the product among your target audience and potential customers. This stage is to be used for creating a place for your brand in the digital world and making it visible. More specifically, to figure out how your target users are going to find your app. It’s important to have a clear stance on your message and goal, this allows you to build a loyal customer base, connect with your users on a deeper level.
Prior to starting any development, thorough market research is needed, if you want your app to be a success. Our team of experienced professionals is here to guide you through this process and land desirable results. There has to be a pre-existing need for whatever it is that your app is offering, otherwise, no matter how well developed it is, it will not be very successful.
It also helps to find out what your target users do on the web, what blogs and websites they visit regularly, as well as any influencers or celebrities they follow. The more you know about your target users, the more you can modify your campaign accordingly and mold it to something that would grab their attention.
This is why creating user personas is so necessary, there are some free tools that assist you in doing this, for example, the pixel tool. There could also be numerous user categories for your app. A user persona would be a profile of them based on their demographics, such as their background, personal interests etc. Everything, ranging from your marketing to the functioning of your app will be according to the preferences of your users, therefore it’s important to know.
The number one source of app installs is websites. It really helps to have a preview video, and create hype before the launch. You can also use that video for your paid ads, and upload it on other social platforms, for example, Facebook. We will create your app’s page on these platforms, and optimize them to draw in the maximum traffic and installs.
Cost per Install is the fee paid by marketers to procure new users through app downloads. It used to be the most accurate metric for calculating the success of a campaign. It is calculated by dividing ad expenditure by the number of downloads that were guided by the marketing campaign.
Another way to go about it is to create pop-up and google display ads for the app. Usually, these are embedded into other apps and banners that display your app and its function clearly and are usually skippable after about five seconds or so, similar to Youtube ads. These ads are usually effective in getting people to come to your installation page on the App Store, however, a big factor in determining whether or not people will install your app are the reviews left by others.
Users rate your app out of five stars and may or may not leave an accompanying comment, saying how their experience with the app has been, and what improvements they would suggest, and point out any bugs. Consistently good reviews will obviously urge people to download the app, and negative ones will cause them to be sceptical and not waste any time trying your app.
The only way around this is the most straightforward one, which is to develop an app properly, make sure it’s free of glitches and bugs and operates as smoothly as possible and provide a service that caters to a real need. Our tear will make your marketing campaigns and help you with this, develop attractive and user-friendly ads that are optimized for both mobile and computer platforms.
The ads can also be displayed on websites that would have a similar target audience as the brand, and be frequented by people who’d be likely to be interested in the brand. Also on Youtube videos of a similar target audience can host your ad. We know the importance of grabbing people’s attention right off the bat in today’s social media, and will create ads accordingly, so that the download rate goes up, and conversions are at a maximum, as well as the success of your campaign.
Digital billboards are also a viable option for apps, huge banners can be displayed on websites and platforms where you can target your appropriate audience.
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A Social influencer is someone who has gained a large following on a certain social media platform and has a huge sway in how they ‘influence’ others to be.