OnPage SEO
On Page SEO is when you optimize web pages separately so as to pull in more organic traffic through search engines. On the other hand, this optimization involves both the content and HTML source code of a page that can be customized, whereas SEO usually involves things like links and other off-website factors. Employing keywords in titles and so on to attract traffic is also a part of on-page SEO. It consists of all the actions taken within your website to up it’s rankings on the search engines by making it easy for search bots to interpret what the page is about and give users a preview of the information and business on the page. There are a few different factors that determine this.
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Content
Content is the most important thing, all your other on-page SEO factors may be upto the mark, however if your content is not quite there, then it will all be for naught.
Keywords
Keywords may not be as crucial to getting clicks to your website as they once were, but they are still quite important. Today the spotlight is more on long-tail keywords, meaning phrases that range from 4-5 words in length, as opposed to the usual 1-2. This suits today’s search habits more. It is important to keep your websites visitors in mind and think of the keywords they would search for, in order to land them on your website.
Title Tag
This is the title of your page that will show up in the web page search results. It must be clear-cut, and simple. The title tag is inarguably the most important thing right after the actual on page content, when it comes to gathering traffic. It is generally considered wise to keep the title to either 65 characters or less.
Meta Description
This is a description of the page that follows up beneath the URL on the search engine results page. This is meant to give a very brief description of your content, and help your page have a distinct identity on the results page. Care should be taken to ensure that the entire description fits on the result page and doesn’t cut off mid-way, that reflects poorly on your website and won’t help you stand out from the other pages.
SSL/HTTPS
Turning SSL on ensures a secure webpage, it increases your website’s visibility and credibility. It keeps your information, and your visitors information secure, preventing any intruders from stealing it. It’s also been revealed that sites with security are preferred by Google when it comes to increasing their ranks and popularity.
Alt text
This is the word that’s attached to an image or document of any sort that helps it be found in the archives, so that even though search engines can’t detect what it is since its most likely an image.
URL
The way that your URL is constructed also plays a big role in your ranking. URL should have the necessary keywords that portray the pages they direct users to, simple, easy URLs are more likely to get clicked on and attract search engine crawlers than long, over complicated ones.
Pillar pages have come into use for marketers as of late, website pages are indexed according to a popular topic that the users are finding, and it ties in other similar pages with that pillar. Once you have figured out what pillars you want your website linked back to, your URL and content can be customized to fit in with them and this will up your ranking on the search engine result pages especially for those topics.
Internal Linking
Internally linking pages with similar content within your website is also a part on-page SEO. This actually makes it easier for search engine crawlers to find you and put your page up on the search results page, aside from that another advantage it has is that it keeps visitors entertained.
Breadcrumb Navigation
Breadcrumbs are a tool that aid google in seeing the construction of your page, and tell people visiting where on your site they are. A minimal strip of text at the top of the page, you are presented with a directory of the website. Breadcrumbs can be categorized into three types.
- Hierarchy based – displays the number of steps to return to the homepage
- History based – You re directed further based on your past actions on the website
- Attribute based – popular on online shops and such, shows characteristics of different available products
Mobile friendliness
More people have smartphones than computers nowadays, therefore its very necessary to have a website with a decent mobile layout.
- Sites that aren’t mobile-friendly force users to put in a little extra effort to navigate, which in most cases makes them impatient, and then they leave.
- Google has entirely switched to using mobile versions for SEO.
Schema Markup
Google employs schema markups to obtain information for SERP snippets. The different types of these includes.
- Search Result pages
- FAQ menu
- News Articles
- Business Meetings
- Job vacancies
- Nearby Startup
Core Web Vitals
Core Web Vitals help to see a website’s technical performance and how the user interacts with it. It greatly assists in seeing what areas have issues that need to be addressed so as to improve the overall quality of the site. There are three areas that are focused on, buffering, aesthetics, and friendliness to users.
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