Google Remarketing Campagins

Remarketing is a way to find those people who had previously engaged with your app or webpage. Mostly involves people who visited your webpage and didn’t carry out a conversion, but did spend a considerable amount of time on it. These ads serve as a sort of reminder for them to look at your brand and once again, consider.

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Google Remarketing Campagins

Keeping your brand in the eyes of potential customers is a tried and proven marketing strategy. It also has a better ROI. For it leads to increased conversion rates. And since Google is the largest search engine in the world, your target audience is undoubtedly going to see advertisements placed there, leading to increased exposure for you. Research has revealed that 98 per cent of people don’t buy anything the first time they visit a website, and upto three quarters of them leave their shopping cart without carrying through with the purchase.
Research has shown that most people had a favorable reaction to remarketing ads. It especially helps if they have been searching for similar things. You can gently remind people and renew their interest in your product through remarketing. This is quite likely to lead to a conversion.

Flexibility

Another thing that puts remarketing a step above other online marketing methods is its vast reach, you must not be limited by just the web. You can also target people browsing through mobile and other devices. For example, you could go after past website visitors on Google, or on YouTube. There is also the option of formulating these ads in the form of display ads. They could be pictures and text too. Google has options for this too, and our team will ensure that you make the most out of it, and get your money’s worth, as it greatly helps to know what will work under which circumstance, and we are here to guide you accordingly, churning out the maximum exposure and traffic for your site.

Getting Leads

If a potential customer was exposed to your brand through any channel, the largest obstacle in your way has been overcome, meaning having the reach and connecting with your audience. Through remarketing, this lead can be transformed into a full on conversion. Not only are consumers reminded of your brand, but they can also be redirected back to the URL they left from the last time they were on your page. The smoother the process the more likely they will be to convert. Our Team is aware of this and they will make the experience as user friendly as possible, which increases the chances of conversions and overall leads to a well-constructed, good quality ad.
Focusing on the target audience is important in this case, for to qualify them in your demographic they’d have to have expressed some sort of interest in your site.

With Google remarketing, you have another benefit, you can create different lists for different cases, for instance, one list could have people who simply visited the site, and another could have people who almost made a purchase and then for some reason didn’t, and another could have people who did buy something. The ads could be modified for people according to the category they fit into.

Getting started

First off, we must decide what type of remarketing we want. It can be either search or display. Display marketing requires a preset aim.

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