Outreach and Digital PR

Outreach Marketing is quite similar to email marketing, it is the process of using emails to build up contacts and relations with influencers and other public figures to create backlinks for your content and have it backed up by more people and be marketed to newer audiences. Information about your company is sent out through emails to create leads. it is closely linked with influencer marketing, brand ambassadors and developing a good reputation for your brand. Outreach marketing is the most modern form of broadcasting your message to a set audience. There are still some who prefer the old method of link building, we will explain to you the benefits of outreach marketing. It involves connecting with your customers and dealing with them as if they were part of your own company and not separate people.

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How to begin

As with any marketing method, there are some things you must keep in consideration when it comes to outreach marketing, first and foremost, as always, being to define a target audience. It really pays off to do in-depth and detailed research into your audience this will help you procure the best information necessary to create a wide reaching and effective marketing campaign.
You must also find the right bloggers and influencers to work with who can effectively market your product to their audience, this person must have an interest in your brand and have the right audience for your brand too, one that would help bring in conversion. You can compare different options. Our team is also here to help you build these links, we can help you reach out to the bloggers and influencers and make deals with them, for this has consistently proven to be a very effective way of reaching a new audience.

The Goal

After establishing your audience, you must decide on the right message you want to portray to your audience, the opportunity to make a real impression should not be wasted, and instead be properly utilized. We will make sure your content is relevant and effective. Not only will this ensure that your sales go up as well as your brand image, but also traffic to your website. Research has shown that 31 per cent of online shoppers take advice from blogs and only around half are influenced by the brand’s own websites. Thus, this form of advertising brings in a high amount of relevant and organic traffic and also helps spread the word about your brand. Having a platform to convey a message to a large audience is a good opportunity and should not be wasted.
People are bombarded with advertisements of all sorts everyday, they won’t pay attention to any of them unless they feel the brand has something new to offer, something more personal. When you have a collaboration with an influencer or blogger who’s getting your message out for you, it makes your brand seem more trustworthy, for it is being praised by a verified source.

However, for this to be effective the right influencer must also be chosen, one with a good reputation, preferably free of controversies and scandals, and has an overall good and trustworthy image. Otherwise your money will be wasted and you won’t generate as much traffic as you could through this method.
Another thing to keep in mind is the method of financing this campaign, a budget could be set aside for this at the beginning. Bloggers and influencers with a huge audience will be charging you for advocating your brand. You could also send free products to them, who will in turn sample them, and depending on whether they like it or not, they’ll give you free publicity. This also works with famous Youtubers. Whatever strategy you plan on implementing, it will need to be well planned and considered from every angle, with all the benefits in mind.

Public Relations

Public relations is strategically handling relations between a company and their audiences. Companies hire specialists to create and uphold good relations between themselves and their audience. All media, from press releases to posts on their social media platforms, must be carefully scrutinized and looked at from the point of view of their audiences.
Our team of social media experts will help you design your posts in a user friendly and attractive way that promotes good public relations. On one hand, we have marketing and it’s different techniques that really convince audiences to flock to your brand, but on the other hand, good PR is also necessary, if we are to have a good and presentable image. It lends credibility to your company as it means the content you’re churning out is more authentic and reliable, it gives you a step above your competitors.
Customized public relations campaigns allow your company to get to it’s aims and strengthen your company as well. A company that is seen in a positive light in the market, that image ultimately benefits you, as it would make your existing audience advocate you to others and really get the word out.
Also, it has been observed that messages delivered to audiences through PR methods such as conference speakers and press releases etc are subconsciously seen by consumers as being more trustworthy and credible than those messages displayed through marketing methods. Generally, it’s quite recognizable that advertising and marketing are all about making the brand look good, often even in an over the top, exaggerated way, all in order to generate sales of course. However, articles with a popular journalists name attached to them or, presentations by someone who’s an expert in their respective field, are obviously going to be more believed than marketing campaigns.
Advertising is generally seen as a business investment, paid branding and promotion with new clients being the ROI. PR is free publicity for boosting credibility around a brand’s image. PR has more long term effects than marketing, whereas marketing is driven by the urge to bring in as many instant sales as possible, PR can be seen as a long term investment.

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